RWA2019 Audio: A Year of Marketing without Writing Much
RWA2019 Audio: A Year of Marketing without Writing Much
Speaker(s): Jackie Lau, Zoe York

Authors Jackie Lau and Zoe York teach participants how to assess their back catalog, identify what basic marketing options work for backlist titles, and draft a plan for the next year that gives them one actionable marketing job for each calendar month to create stability and growth.
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