Romantic Women's Fiction Chapter of RWA 
Proudly Presents

Creating A Book Launch Plan

An Online Workshop by
Kelli Finger of Author E.M.S.

September 8 to October 11, 2015

This five-week class is designed to help students develop a marketing plan, budget and calendar for launching a book release. Great for debut authors, self-published and commercially published authors who want to actively participate in increasing their book sales.

  • Revealing your cover art
  • Press releases & media kits
  • Launch parties & virtual launches
  • Requesting book reviews
  • Blog tours & guest blogs
  • Giveaways
  • Online promotion: Facebook, Twitter, Goodreads and more
  • Paid advertising
  • Book signings, readings, author visits (live promotion)
  • Planning your time and budget


  • For students to learn what elements to include in a marketing plan to launch their book
  • For students to create a marketing budget for their book launch
  • For students to establish task deadlines when promoting their book
  • For students to gain knowledge and tools to help them create a cohesive marketing plan to launch their book
  • For students to discover trustworthy resources for further research



$35 for Members of Romantic Women's Fiction

$50 for Other RWA Members

$65 for the General Public

Register here.



I’m a fiction writer, editor, public speaker, educator, entrepreneur and a classically-trained vocalist. Recently, I’ve started exploring voiceover acting. I have a Masters of Social Work. I’m a strong advocate for people with disabilities. Writing and singing are my creative passions. Teaching online and in-person workshops of my own design along with  spending time with my friends and family  come in as a close second.

History has always been a subject I’ve enjoyed. Every time period and culture has it’s own unique components. I will admit that I’m a huge Anglophile, loving all things British. And if you want to twist my arm so I’ll confess which era of British history I’m a sucker for, my answer would be the Regency period.

I live in the US with my fabulous family and group of close friends I wouldn’t trade for the world. I love to laugh and if there’s a Labrador close by, I can’t promise I won’t smuther it with kisses.

If you want to stay in the know with my workshops, sign up for my workshop-only newsletter:

I’m also the Founder and CEO of Awesome Ink, a business where I serve as the entrepreneur’s ghostwriter. I also provide writing, editing, marketing, social media and virtual assistant services to authors.

As Abbey MacInnis, I write both historical and contemporary romance. I’ve squirreled away ideas for future stories in unusual time periods, and look forward to writing them.

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