Romance Industry Statistics

    Explore the results of Romance Writers of America's research on the romance fiction industry. These statistics offer insights to help you understand this billion-dollar-a-year industry.

    • Estimated annual total sales value of romance in 2013: $1.08 billion (source: BookStats)
    • Romance unit share of adult fiction: 13% (source: Nielsen Books & Consumer Tracker, BISAC Romance)
    • In what format are romance books being purchased? (source: Nielsen US Romance Landscape Q1 2014)
      • E-books: 39%
      • Mass-market paperback: 32%
      • Trade paperback: 18%
      • Hardcover: 9%
      • Audio: 1%
      • Other: 1%
    • Who is the romance book buyer? (source: Nielsen Books & Consumer Tracker)
      • Female: 84%
      • Male: 16%
    • Age of the romance book buyer: 30–54 years old (41%; source: Nielsen Romance Buyer Survey for RWA)

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