Romance Statistics

Explore the results of Romance Writers of America's research on the romance fiction industry. These statistics offer insights to help you understand this billion-dollar-a-year industry.

  • Estimated annual total sales value of romance in 2013: $1.08 billion (source: BookStats)
  • Romance novel share of the U.S. fiction market: 34% (source: Nielsen BookScan/PubTrack Digital 2015)
  • What formats of romance fiction are selling? (source: Nielsen BookScan/PubTrack Digital 2015; figures do not include self-published romance e-book sales or Amazon-published e-books)
    • E-books: 61%
    • Mass-market paperback: 26%
    • Trade paperback: 11%
    • Hardcover: 1.4%
  • Who is the romance book buyer? (source: Nielsen Books & Consumer Tracker)
    • Female: 84%
    • Male: 16%
  • Age of the romance book buyer: 30–44 years old (source: Nielsen Books & Consumers 2015)

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