Join us in this RWA U 101 webinar presented by La-Tessa Montgomery. Do you have a website, or thinking of starting one? If so, do you know how much traffic you’re driving and where it’s coming from? Do you know what your visitors are doing once they are on your site? If you house a store front, do you know what steps your customers are taking before they make a purchase? If you have a website, but are not tracking your site’s analytics, you are missing out on a treasure trove of information that can assist you in better reaching your audience. Join me for a walk through Google Analytics, a free, yet very robust analytical tool, that analyzes web traffic and visitor patterns. GA makes it super simple to determine who is visiting you and how they use your site. This 1 hour walk through has been design to give you the basics and empower you to explore Google Analytics on your own, without being overwhelmed By the end of this workshop, you will learn: • Who your audience is • How to best reach them • Which content they interact with the most • Where to best to spend your marketing dollars Presenter Bio: La-Tessa Montgomery is a published author & writer of romance, urban fantasy, & poetry. She’s earned several contest finals, been featured in USA Today, and her debut short story, “Found Rhythm”, earned two award nominations from her publisher, including “Debut Author of the Year”. In addition to writing, La-Tessa is an accomplished business & marketing strategist, well versed in marketing and navigating the ever-changing online marketing & social networking avenues. She teach a series of workshops on a variety of topics geared towards helping writers succeed at their craft and developing their platforms. When not writing, working, or teaching, La-Tessa loves traveling the world, exploring & gaining new experiences as The Spirited Traveler. Presentation time in CT.